Best Branding Agencies in London & Worldwide in 2025 | Top 10

Branding agencies can help you connect with the right audience and stand out in an increasingly crowded marketplace. A well-crafted brand is a strategic asset that shapes perception, builds trust, and drives long-term success for any company.

As the global centre of creativity and commerce, London is home to some of the world’s most influential branding agencies. These firms help companies create powerful brand identities that resonate across industries.

From heritage consultancies that have shaped global giants to disruptive newcomers redefining industries, this list highlights the top agencies leading the way in London and worldwide in 2025. Whether you are a startup looking to establish your brand or a scaling business needing a refresh, these agencies are at the forefront of branding excellence.

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How to Choose a Branding Agency?

Brand consistency across all platforms is more than a design preference. Research shows that a well-executed brand presence can increase revenue by up to 23%. But beyond revenue, great branding ensures your business stays relevant in an ever-evolving market.

Many organisations undergo major rebrands every 7 to 10 years, but the most successful brands continuously refine their identity to stay ahead of shifting consumer expectations. Selecting the right branding agency that truly understands your vision is essential in shaping your company’s future.

Below, we provided an actionable for selecting an agency to partner with:

1. Understand Your Branding Objectives

Before starting your agency search, consider your objectives and what you expect from a branding agency. Are you launching a new brand from scratch, repositioning an existing one, or looking for a visual refresh? Define your goals for design, messaging, and overall market positioning. The more transparent your vision, the easier it is for an agency to bring it to life.

2. Research & Shortlist Agencies

When choosing an agency, look for those with proven experience in your industry. Review their portfolios and case studies. Client reviews are also crucial for evaluating trustworthiness and prior client feedback. This approach will help you find an agency that aligns with your brand’s vision and goals.

3. Screen the Top Candidates and Evaluate Their Proposals

Once you’ve shortlisted potential partners, request their proposals. Look beyond the aesthetics — examine their strategic thinking, process, and how they translate brand values into tangible identity systems. The best branding agencies don’t just make things look good for the sake of looking good but strive to create brand systems that drive significant business impact.

4. Have Conversations & Assess Fit

Branding is a collaborative effort. Shortlist agencies with the best proposals and engage in discussions to gauge their enthusiasm, working style, and cultural alignment with your team. Pay attention to the following points:

• How do they interpret your brand’s needs: Are they offering a standard approach, or are they bringing fresh insights?
• Their proposed strategy and process: Do they take the time to understand your business, competitors, and target audience?
• Budget and ROI: Are their fees transparent, and do they provide long-term value beyond the initial design phase?

5. Choose the Best Strategic Partner

Your brand is a long-term investment, so selecting an agency that understands your market, values, and growth ambitions will deliver great design and results. The best branding partnerships are built on mutual trust, creative alignment, and a shared vision for success.

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Top Branding Agencies in London and Worldwide

Below is a list of the top branding agencies in London and worldwide, selected for their impactful projects, strategic approach, and creativity.

1. Rattlesnake Group

• Location: London
• Year Established: 2020
• Notable Clients: QuantumLight Capital, Fabric Ventures, Barnes Law, UBBS London
• Team Size: 11-50 employees
• Pricing: £10,000 – £50,000
• Core Capabilities: Brand Identity, Brand Strategy, UX/UI Design, Product Design and Development
• Industry Focus: Technology, Startups, Finance, Luxury
• Portfolio: rsnake.co.uk

Why They Stand Out: At Rattlesnake, we mix design, engineering, and marketing to create brands that catch the eye and are ready for the market. We aim to build strong, unique, inspiring identities that make your competitors look twice. Our mission is to bring value by crafting effective brand strategies that connect with your audience even before they get to know you.

2. Pentagram

• Location: London
• Year Established: 1972
• Notable Clients: Rolls-Royce, University of Oxford
• Team Size: 51-200 employees
• Pricing: £100,000 – £500,000+
• Core Capabilities: Brand Identity, Graphic Design, Product Design
• Industry Focus: Automotive, Education, Arts
• Portfolio: pentagram.com

Why They Stand Out: Pentagram is the world’s most prominent independent design firm, known for its wide-ranging creative approach. Their London team has come up with classic branding ideas, creating everything from the classy vibe of Rolls-Royce to the respected image of the University of Oxford.

3. Red Antler

• Location: London & New York
• Year Established: 2007
• Notable Clients: Casper, Allbirds, Hinge
• Team Size: 100+ employees
• Pricing: £100,000 – £150,000+
• Core Capabilities: Brand Identity, Product Positioning, Digital Experience
• Industry Focus: Startups, DTC Brands, E-Commerce
• Portfolio: redantler.com

‍Why They Stand Out: Red Antler is the go-to agency for disruptive startups. They helped brands like Casper and Allbirds build cool identities in crowded markets.

4. Wolff Olins

• Location: London
• Year Established: 1965
• Notable Clients: BBC, Virgin Media, Lloyds Bank
• Team Size: 150 employees
• Pricing: £400,000 – £500,000+
• Core Capabilities: Brand Strategy, Corporate Identity, Digital Design
• Industry Focus: Technology, Media, Non-Profit
• Portfolio: wolffolins.com

Why They Stand Out: With a history spanning over five decades, Wolff Olins has shaped brands that leave a lasting impact. From reimagining BBC’s identity to redefining Virgin Media’s digital presence, they focus on building inspiring and engaging brands.

5. Ragged Edge

• Location: London
• Year Established: 2007
• Notable Clients: Mindful Chef, Bulb
• Team Size: 11-50 employees
• Pricing: £50,000 – £150,000+
• Core Capabilities: Brand Strategy, Visual Identity, Digital Design
• Industry Focus: Food & Beverage, Energy, Lifestyle Brands
• Portfolio: raggededge.com

Why They Stand Out: Ragged Edge partners with brands that dare to challenge the status quo. Their work with Bulb, a disruptive energy provider, exemplifies how branding can position companies as industry innovators.

6. DesignStudio

• Location: London
• Year Established: 2009
• Notable Clients: Airbnb, Deliveroo
• Team Size: 51-200 employees
• Pricing: £50,000 – £200,000+
• Core Capabilities: Brand Identity, UX/UI Design, Digital Product Design
• Industry Focus: Hospitality, Food Delivery, Technology
• Portfolio: design.studio

Why They Stand Out: DesignStudio builds brands and shakes up industries. Their rebranding of Airbnb turned a home-sharing service into a top-notch hospitality brand, showing how much strategic design can change how people see a company.

7. Dusted

• Location: London
• Year Established: 2004
• Notable Clients: Microsoft, London School of Economics, Expleo
• Team Size: 11-50 employees
• Pricing: £25,000 – £75,000+
• Core Capabilities: Branding, UX/UI Design, Digital Strategy
• Industry Focus: Technology, Finance, Education
• Portfolio: dusted.com

Why They Stand Out: Dusted focuses on digital transformation, helping brands like Microsoft and LSE update their image with innovative, data-driven branding strategies.

8. GBH

• Location: London
• Year Established: 1999
• Notable Clients: Apple, BMW, Virgin Galactic
• Team Size: 11-50 employees
• Pricing: £50,000 – £150,000+
• Core Capabilities: Branding, Advertising, Digital & Print Design
• Industry Focus: Automotive, Luxury, Technology
• Portfolio: gbh.london

Why They Stand Out: GBH mixes branding with advertising know-how to create standout campaigns for luxury and tech brands.

9. Lippincott

• Location: London
• Year Established: 1943
• Notable Clients: Samsung, Starbucks, Southwest Airlines
• Team Size: 200+ employees
• Pricing: £250,000 – £500,000+
• Core Capabilities: Brand Strategy, Experience Design, Naming
• Industry Focus: Retail, Financial Services, Consumer Goods
• Portfolio: lippincott.com

Why They Stand Out: Lippincott has been about building global brands for over 75 years. Their work with companies like Samsung and Starbucks shows how they can create memorable and memorable identities that stand the test of time.

10. RCCO

• Location: London
• Year Established: 1943
• Notable Clients: Samsung, Starbucks, Southwest Airlines
• Team Size: 200+ employees
• Pricing: £30,000 – £65,000+
• Core Capabilities: Brand Strategy, Experience Design, Naming
• Industry Focus: Retail, Financial Services, Consumer Goods
• Portfolio: rcco.uk

Why They Stand Out: RCCO combines know-how with a personal touch. Their team has worked with some big names like Google and Coca-Cola. They focus on branding strategy, creating identities, and launching cool new products.

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Conclusion

Remember, branding is more than just a visual identity. It is a foundational element of your company that forms a valuable connection with your audience.